Corum’s logo, that of a key is a fitting symbol. The company has “unlocked” many the hearts of thousands of watch collectors with their imaginative range of timepieces.
The actual meaning for the logo of Corum watch however is to represent the brand’s first motto: “the key to perfect time”.
ADMIRAL’S CUP
Probably the most famous of the Corum watches would be the Admiral’s cup by Corum.
The story begins in 1983 when Corum presented its signature ‘Admiral’s Cup’ watch to the winners of the world-renowned sailing race, the Champagne Mumm Admiral’s Cup. This gesture signaled the company’s entry into the international yachting scene.
By 1987 Corum actually took part in the competition with its own yacht, "Corum I," which it replaced with "Corum II" in 1989.
The following year, Corum formed a Sailing Team to further assert its presence in the international yachting world. This goal became a reality in 1991 when "Corum II," rechristened "Corum Tubis," sailed to victory with its two fellow team members, "Corum Diamant" and "Corum Saphir": appropriately named "Ruby," "Diamond" and "Sapphire," they reflected the three precious stones representative of the French national colors under which the three Corum yachts were sailing.
The crew, referred to as the "watchmakers of the sea," quickly added a fresh series of victories to become the "Mumm 36" world champions in 1995.
These grand accomplishments come notably under the name and colors of a truly exceptional replica watches : the famous "Admiral’s Cup" model.
Created in 1982, its patented design, 12 nautical pennants corresponding to the international maritime code – results in a perfect marriage with the event. Projecting an extremely powerful image throughout the prestigious international sailing circle, the "Admiral’s Cup" model built its celebrated worldwide reputation on the success of the brand’s sailboats.
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