
Well known for manufacturing their own highly regarded movements in the late 60s – 80s, Chopard launched the the Mille Miglia collection in 1988, a line of sporty chronographs with quartz or self winding movements which became one of Chopard’s most successful collections.
Chopard sponsored the legendary vintage car race for the 19th time in 2006.
The race was held annually from 1927 to 1957 and was revived in 1977. The mille miglia takes its competitors over a distance of 1000 miles through magnificent Italian countryside from
As a keen fan of vintage cars, Karl Friedrich Scheufele has played an active part in the race since 1988. The chopard co-chairman sees an evident link between luxury replica watches and elegant vintage cars: Lovers of find automobiles are said to have a weakness for precious timekeepers and vice versa. In both domains, extreme precision and sporting elegance play an important role
In 2004, a limited edition of the Chopard mille Migliawas launched by Chopard.
It featured a lovely see through sapphire crystal back as well as a GMT function with 3 chronographic sub dials.
An instant hit at that time, it has stayed popular through the years with an update in 2005 featuring a vulcanized rubber band with the famous 1960s Dunlop Racing tyre-tread motif.
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